You’ve probably seen this done many times before – someone offers you a free (or paid) offer, and it’s only available for a limited time.
Previously, I’ve been asked about this kind of thing, and whether it’s really abundant to be time-limiting things.
Someone asked me: “But isn’t that scarcity? I’m confused…”
I think that’s an excellent question! And here are my thoughts on the difference between scarcity and giving a person a deadline for taking action.
These days, I think of SCARCITY as essentially a fear-based belief that there’s not enough. Whereas I recognize that a deadline is actually a motivational tool.
When we are moving away from the limiting belief in scarcity, we certainly want to foster a belief that we can access a virtually unlimited flow of abundance into our lives. However, one thing is always limited – and that thing is TIME.
There are only 24 hours in a day. That’s not a belief, that’s a fact.
As Roger Hamilton said in The Abundance Code documentary, “if we waste money we can always make more… but if we waste time, it’s gone forever. We’re never going to get it back again.”
When you face that fact, it’s very motivating.
When you truly embrace the fact that your time here, on this planet, is limited… then you realize that you’d better make the most of it.
That’s when you stop watching TV, you stop checking Facebook, you stop frittering your time and you start making the real changes you need to make to get the kind of life you really want.
You don’t have 1000 years to wait for things to change on their own.
Here’s a couple of examples of how this lesson has played out in my own life…
When I was writing my book The Abundance Code (available on Amazon.com) it sat around half-finished for years until I finally set a firm deadline to get it done.
I committed to a group of 100 of my clients that I would deliver one completed chapter per week for 10 weeks, until the whole book was finished. And crazy as it seems, I was up until 3am every single week the night before each chapter was due.
Once the draft of the book was done, then I was able to move on to finding a publisher (which I did, and the book was then released by Hay House in 2015).
I absolutely need deadlines. They help me get stuff done.
With The Abundance Code docuseries (which is now streaming on Gaia.com) it was the same. I committed to a release date of June 21st, 2016… And towards the end I was pulling all-nighters and working feverishly to get it done by that deadline.
Why? Because for me, without a commitment to complete, without a firm deadline, nothing gets finished.
A lot of people are like that, not just me.
So, sometimes giving people a firm deadline is the only way to inspire action. And if you know that the action has the potential to change their lives for the better… Well then, giving people a deadline, when you know it’s going to help them make the leap, is an act of kindness.
In my view, it’s not “scarcity” to give someone a deadline.
It helps them get off the fence and make a decision.
And it could be the best decision they’ve ever made.
To YOUR Abundance,
Julie Ann Cairns
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